Cadence13 and Headspace Launch Yes Theory Podcast

On ten-part series, the founders of the popular Yes Theory YouTube channel offer advice and inspiration for listeners to live life outside their comfort zones

New York, NY (September 4, 2020)—Cadence13, a leading premium podcast company and part of Entercom’s podcast network, and Headspace Studios—a multi-platform content studio from global leader in meditation and mindfulness Headspace—today announced The Yes Theory Podcast, a new weekly podcast hosted by Thomas Brag, Matt Dajer and Ammar Kandil, founders of Yes Theory, a content company and YouTube channel with over 1.8 billion views that inspires millions to seek discomfort in their daily lives.
This series marks the third in a slate of new and original podcasts from C13 and Headspace.
In the summer of 2015, Thomas Brag, Matt Dajer and Ammar Kandil crossed paths in Montreal. Then total strangers, the three bonded over the idea that they felt most alive outside of their comfort zones. With $500 to their name, the new friends started making videos about confronting their biggest fears. Fast forward to today—Brag, Dajer and Kandil run Yes Theory, where they have harnessed social media to share their adventurous approach to life with millions around the world, including Will Smith, who took them up on their challenge to bungee jump from a helicopter in celebration of his 50th birthday.
On Season One of the ten-part Yes Theory podcast series, Brag, Dajer and Kandil will dive deep into the messy process of self-improvement and explore how we can all become our truest selves. Through conversations with extraordinary guests, they explore topics like meditation, ego, and vulnerability, arming listeners with the tools to live a life worth living.
The Yes Theory Podcast will launch on September 7, 2020 on Apple Podcasts, RADIO.COM, Spotify, and everywhere podcasts are available. New episodes will be available Mondays throughout the season. Listen to the trailer and subscribe to the series here:
The Yes Theory Podcast will feature topics and guests including: Meditation with Headspace co-founder and former Buddhist monk Andy Puddicombe; Uncertainty with Ozan Varol and Arthur Brooks; Pursuing Novelty with Ben Nemtin and Jason Silva; Kindness with Francois Clemmons and Houston Kraft; Hope with Mark Manson and Dina Al Shahabi; Burnout with Anne Helen Petersen; Physical Discomfort with Aaron Ferguson and Lauren Ash; Reinvention with Ryan Holiday and Rich Roll; and more.
“This is the first time we’re lifting the veil behind what really happens at Yes Theory, like what we’re really going through and learning behind the scenes,” says Thomas Brag, co-founder of Yes Theory, “We’re just so thrilled to have the chance to dive deeper into talking about why and how discomfort can be a life-changing tool for growth. And really, to introduce audiences to many of the wise sages that have helped get us where we are. Icing on the cake is that we get to this with Headspace and Cadence13.”
“We’re excited to pull Thomas, Ammar and Matt off camera, and turn on their mics in this new format that Yes Theory fans are sure to love,” stated Morgan Selzer, head of programming and development at Headspace Studios. “As we continue our partnership with Cadence13, this is a unique opportunity to give new and existing followers of Yes Theory a chance to connect with the trio on a deeper level as they explore how one can go outside their comfort zone and create meaningful change in their lives.
“We’re thrilled to expand our slate of compelling, original content with Headspace,” said Chris Corcoran, Chief Content Officer, Cadence13. “Yes Theory’s inventive approach to life will resonate with listeners everywhere.”
Download the cover for The Yes Theory Podcast here: (link expired)
Yes Theory has a social reach of over 9.3 million across YouTube, Facebook, Snapchat, Instagram, Twitter and TikTok. Visit Yes Theory’s YouTube here.
Follow Headspace on Twitter, Instagram and Facebook @Headspace.
For more information, visit and
About Cadence13:
Cadence13, a leading premium podcast company, is part of Entercom’s Podcast Network and was named one of Fast Company’s “World’s Most Innovative Companies for 2019.” Our roster of critically-acclaimed shows and personalities reflects the diverse conversations and interests happening in the world, led by a collection of voices that include Sophia Amoruso, Lili Anolik, David Axelrod, Rachel Brathen, Brené Brown, Dean Budnick, Alejandra Campoverdi, Emma Chamberlain, Deepak Chopra, Gotham Chopra, Lauren Conrad, Remi Cruz, Charli D’Amelio, Dixie D’Amelio, David Dobrik, Ethan Dolan, Grayson Dolan, Kevin Durant, Jon Favreau, Emily Jane Fox, Malcolm Gladwell, Mark-Paul Gosselaar, Joseph Gordon-Levitt, Joe Hagan, Andrew Jenks, Tony Kornheiser, Michael Lewis, Payne Lindsey, Michael Lombardi, Jon Lovett, Alisha Marie, Johanna Maska, CJ McCollum, Jon Meacham, James Andrew Miller, Mike Murphy, Leon Neyfakh, Michaela Okland, Darienne Page, Gwyneth Paltrow, Josh Peck, David Plouffe, Katherine Schwarzenegger Pratt, Paul Rabil, JJ Redick, Ben Reiter, Rhett and Link, Rick Rubin, Tommy Vietor, Adnan Virk, Ashley West, iO Tillett Wright, Andrew Yang, and many more. These storytellers represent both established and emerging personalities across sports, business, tech, politics, entertainment and news. Cadence13 is the home of C13Features and the Peabody Award-nominated C13Originals documentary studio, and has a broad range of programming partners including Comments by Celebs, Crooked Media, Entertainment Weekly, Girlboss Media, goop, Granity Studios, Headspace, HISTORY, Meredith, Mythical Entertainment, Pushkin Industries, Ramble,  Seven Bucks Productions, Smosh, Sports Illustrated, Tenderfoot TV, theSkimm, The Try Guys, TNT, Up and Vanished, Vanity Fair, Who? Weekly and Yoga Girl, among others. Cadence13 is headquartered in New York, with offices in Los Angeles and San Francisco.
About Headspace:
Headspace was created with one mission in mind: to improve the health and happiness of the world. Reaching more than 65 million users in 190 countries, Headspace was one of the first meditation apps in the world and remains a leader in mindfulness and mental training. Headspace is committed to advancing the field of mindfulness through clinically validated research, with one of the largest research pipelines of any digital health and wellness company. Headspace has been recognized by Fast Company as one of the World’s Most Innovative Companies, Apple’s Best of 2018, Samsung’s Best of 2019 and one of CB Insights’ top digital health companies, along with being selected for five Webby Awards in health and fitness between 2018 and 2019. For more information please visit us at, or follow us on Facebook, Twitter and Instagram.
About Headspace Studios:
Headspace Studios is a multi-platform content studio creating and distributing mindful living content through premium TV and film projects, thought-provoking podcasts, inspirational digital content, and partnerships with world-class talent and experts.
Hillary Schupf
VP, Publicity, Cadence13
[email protected]
Steven Bram
[email protected]

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