Audacy and MOGL Announce Strategic Partnership Bringing Clients Closer to the World of NIL
MOGL’s Network of Athletes to Become Brand Influencers for Audacy’s Multi-Platform Sports Audio Content
PHILADELPHIA, PA – September 23, 2025 – Audacy, a leading audio content and entertainment company and the nation’s unrivaled leader in sports audio, and MOGL, a leading athlete influencer end-to-end tech platform that enables brands to reach prime sports audiences with precision and scale, today announced a new strategic partnership. The collaboration redefines how brands connect with sports fans by bringing the world of Name, Image and Likeness (“NIL”) directly into Audacy’s best-in-class sports audio portfolio. The partnership expands Audacy’s sports marketing capabilities, creating client opportunities in the world of NIL sponsorships through streamlined athlete talent collaborations.
By combining MOGL’s extensive network of over 30,000 athlete influencers with Audacy’s unmatched cross-platform reach and deep listener connection, this partnership dramatically expands the reach and audience targeting that Audacy can offer to its clients. MOGL’s AI-powered platform quickly matches brands with athlete influencers who align with their goals, using first-party data and performance-based insights to deliver results in minutes. MOGL’s platform identifies connection points between athletes and brands, unlocking access to college athlete influencers — one of the fastest-growing influencer segments — who are the best fit for brand campaigns, while also providing real-time reporting on social performance and audience reach.
“Sports is where Audacy wins and sports media is evolving beyond traditional boundaries,” said Bob Philips, Chief Revenue Officer, Audacy. “This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools and our advertising partners. This collaboration modernizes how brands engage sports audiences, combining the power of audio, digital, and influencer marketing to create an unmatched impact. Together, we’ll empower our clients to deliver authentic, high-impact campaigns that resonate with today’s fans and drive measurable brand outcomes.”
Through this partnership, Audacy clients can seamlessly integrate NIL brand opportunities into their media strategies, influencer activations, and sponsorship plans, further advancing opportunities to connect with hard-to-reach sports audiences across audio, digital, and social platforms.
“With our national network of athlete influencers, we’re excited to help Audacy expand the reach and audience targeting that they can offer clients in their media plans,” said Ayden Syal, Chief Executive Officer and Co-founder, MOGL. “Our partnership with Audacy brings together powerful athlete influencers, premium content, and strategically allocated paid media — all optimized by data and performance — to deliver guaranteed results at scale.”
This partnership further strengthens Audacy’s leadership at the intersection of sports, audio, and culture. By combining MOGL’s athlete influencer inventory with Audacy’s cross-platform reach and client relationships, the two companies will deliver holistic solutions that authentically integrate athlete voices into campaigns and drive measurable brand outcomes.
Audacy’s industry-leading sports radio portfolio includes 40 owned-and-operated sports stations, 160 sports streaming channels on the Audacy app, a leading sports podcast network featuring over 600 titles, and the flagship play-by-play home to over 50 professional and collegiate teams.
Audacy’s sports podcast portfolio includes a leading sports podcast network featuring over 600 titles. Audacy also produces two national multiplatform sports networks, Infinity Sports Network and the BetMGM Network. Audacy is the official audio and podcast partner of Major League Baseball. Audacy sports video content can also be found on YouTube, CBS Sports Network, SNY, Stadium, Monumental Sports, CHSN, Twitch, and other platforms.
About Audacy
Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.
We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.