Today’s media landscape offers more advertising channels than you can count. With trends shifting, media darlings emerging, and viral sensations captivating audiences, it’s easy to get swept up in misconceptions about what truly works and what doesn’t. But fear not, because we’re here to debunk some of the most common myths surrounding Audio advertising and shed light on the truth.

We all watch TV and get hooked on our favorite shows, but is it truly the be-all and end-all? According to Nielsen, Audio consumption has surged past TV, making it the prime channel for reaching consumers. With Audio boasting a reach 10% higher than live+time-shifted TV and 13% more than connected TV, it’s clear that the action between our ears is the biggest game in town for advertisers.

While the rise of digital Audio may have shined a spotlight on pureplays, what’s easy to overlook is that Spotify and Pandora only bring a sliver of their audience to their advertisers. However, the truth is that a significant portion of their audience opts out of hearing advertising with paid subscriptions. The real voice of your brand lies on ad-supported platforms like Audacy, which boasts content reaching an impressive 200 million listeners compared to Spotify’s 48 million and Pandora’s 42 million ad-supported listeners¹.

Contrary to popular belief, younger audiences, particularly Gen Z, are tuning in to Audio more than ever before. With 96% of Gen Z listening to Audio daily², it’s clear that they’re not just scrolling mindlessly through social media. They’re drawn to the sense of community and connection that radio and podcasts offer, finding solace in the midst of everyday noise.

In today’s data-driven world, measurement is everything. And if you think that Audio campaigns are untrackable and immeasurable, think again. That’s the biggest myth of them all. We deliver brands solid attribution results for radio, digital audio, and podcasts everyday. From web visits to foot traffic, we can show you the money and prove that Audio advertising is more measurable than you imagined.

So, the next time you find yourself doubting your media moves, remember these truths. With its unparalleled reach, engagement, and measurability, Audio isn’t just another channel; it’s a powerhouse that can drive real results for your brand.