Some people watch a game when it’s on. Others live for it. They plan their week around kickoff, know every stat, and never miss a moment. 

Audacy Sports Audio is where those fans live – home of the NFL diehards.

The latest research from Vision Insights shows that over 80% of NFL fans listening to sports talk radio, live play-by-play, and sports podcasts describe themselves as ‘avid’ NFL fans¹. That beats those that watch NFL games on TV or follow league and team news on social media.

Why does this matter for advertisers? Because the more passionate the fan, the greater the engagement and action for your brand. NFL fans are a strong audience, but the most avid fans deliver the most impact. Fans want to support brands that support their teams.

NFL fans as a whole are already highly engaged. But when you zoom in on avid NFL fans – those with the deepest passion – the opportunity for brands to build an emotional connection grows. These are the fans who express the highest levels of excitement, trust and goodwill toward brands who support their team or league

This isn’t just about fandom – it’s about financial firepower.

NFL fans on sports Audio have higher incomes, spend more, and influence more purchasing decisions than NFL fans overall. Sports Audio listeners are almost 50% more likely to have a household income over $100K.

Combine that with Audio’s entitlement opportunities, pricing efficiencies, lower ad avoidance, and its propensity to reach listeners when they’re away from home and closer to the point of purchase. It truly is a touchdown opportunity for brands targeting NFL consumers.

With over 30 sports radio stations, live NFL game play-by-play coverage in markets across the country, and some of the biggest NFL programs and podcasts, there is no better place to connect with avid NFL fans than at Audacy. In fact, Audacy is so dominant in sports radio that it has more monthly listeners than the next three competitors combined²!  

These passionate listeners live and breathe sports. They trust the hosts. They tune in throughout the week – not just on game day.  In fact, they spend as much time consuming sports Audio during the week as they do watching the actual games³. They have deep relationships with their teams and the community of hosts and fellow fans⁴. This is where passion for the game translates into real influence for your brand. When you connect with them, you’re not interrupting the moment – you’re becoming part of it. With Audacy, you don’t just reach NFL fans. You reach the most engaged, most passionate, most brand-ready fans out there.

Let’s put them to work for your brand this season.