podcasts
						It’s Official. THE Trendsetter, Carrie Bradshaw, Pivots to Podcasts.
						December 1, 2021
					
				
				60% of podcast listeners take action after hearing an ad.
When searching for the sweet spot for audio ads, : 30-second spots win.
Linear television rakes in about a third of advertising budgets. Its share of daily media consumption? Half that.
For advertisers, the message is clear. Share of car dashboard is the next key metric.