podcasts
Podcasts Present: A Safe, Measurable and Scalable Medium for National Advertisers
October 5, 2020
60% of podcast listeners take action after hearing an ad.
When searching for the sweet spot for audio ads, : 30-second spots win.
Linear television rakes in about a third of advertising budgets. Its share of daily media consumption? Half that.
For advertisers, the message is clear. Share of car dashboard is the next key metric.