Go Big & Go Broad: How Live Nation Boosted ROI with Total Audio

By Audacy Insights Team

When it comes to Audio advertising, we’re often asked where a brand should focus their efforts: AM/FM radio, streaming, or podcasts. When the goal is driving sales performance, the answer is a clear ‘all of the above’. And that’s for good reason. Compared to digital-only campaigns, Total Audio strategies perform better—delivering on average 50% better returns on your ad spend. No one understood this better than our friends at Live Nation—who saw a 1,000% return on ad spend with this year’s Concert Week campaign. The advice here is to go big and go broad with a Total Audio plan. 

Case Study: Live Nation Rocks Out with a Total Audio Approach

When Live Nation invited fans to rock out and jam with their favorite artists during its 2023 Concert Week promotion, a single media platform couldn’t hold the excitement. Instead, the powerhouse live entertainment leader implemented a multiplatform Audio campaign to support awareness before and during ticket sales for the event.

The Media Plan

SCALED RADIO

Presale and onsale messaging across 43 markets nationwide

TARGETED STREAMING & CUSTOM ACTIVATIONS

Presale and onsale messaging on Audacy’s exclusive stations targeting music enthusiasts, concertgoers, moviegoers, entertainment enthusiasts, and sports fans

EDITORIAL AND SOCIAL MEDIA

Multi-platform activations

INFLUENTIAL PODCASTS

Host endorsements on Audacy’s high-profile influencer bundle and sports network

The Results

+1000%

All told, Audacy’s hosts and audience generated an encore-worthy performance, helping to generate increased ticket sales and a 1,000% return on ad spend (ROAS). 

This campaign proves what our partners at Live Nation already knew: multi-platform Audio campaigns that include AM/FM Radio + Digital Audio yield tremendous conversions.

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