Go Big & Go Broad: How Live Nation Boosted ROI with Total Audio
When it comes to Audio advertising, we’re often asked where a brand should focus their efforts: AM/FM radio, streaming, or podcasts. When the goal is driving sales performance, the answer is a clear ‘all of the above’. And that’s for good reason. Compared to digital-only campaigns, Total Audio strategies perform better—delivering on average 50% better returns on your ad spend. No one understood this better than our friends at Live Nation—who saw a 1,000% return on ad spend with this year’s Concert Week campaign. The advice here is to go big and go broad with a Total Audio plan.
Case Study: Live Nation Rocks Out with a Total Audio Approach
When Live Nation invited fans to rock out and jam with their favorite artists during its 2023 Concert Week promotion, a single media platform couldn’t hold the excitement. Instead, the powerhouse live entertainment leader implemented a multiplatform Audio campaign to support awareness before and during ticket sales for the event.
The Media Plan
TARGETED STREAMING & CUSTOM ACTIVATIONS
EDITORIAL AND SOCIAL MEDIA
This campaign proves what our partners at Live Nation already knew: multi-platform Audio campaigns that include AM/FM Radio + Digital Audio yield tremendous conversions.