How to Measure Audio Performance
AIRED | APRIL 21ST
With the growing interest in Audio, brands are working to level up their Audio Measurement. It’s a fast-changing space and new advances are disrupting what we thought we knew yesterday.
Listen in as our experts discuss how savvy brands are applying the latest audio measurement capabilities to gauge success and inform their media buys:
- The importance of testing in your measurement strategy
- The growth of brand building campaigns in Audio, and the best ways to measure success
- The podcast evolution – where we’ve been and where we’re going
- Tips for how to get started – picking the right measurement tool for your campaign objectives