Introducing The 2021 State of Audio.

Defining Engaged Impressions

Download this groundbreaking study from Audacy, Alter Agents, and Immersion

This research study highlights the amplifying affect trust, immersion and host influence have on determining consumer action.

Download this study to uncover:

  • What’s Immersion
  • Why brands focused on high-engagement and high-trust media channels are seeing improved performance
  • The Channel Stackup: How audio, linear tv and social media compare on the trust and immersion index


Audacy developed a powerful and insights-driven study for clients and partners who are interested in growing their influence. Our study consists of two parts: a quantitative online survey and a groundbreaking Immersion study based on biometric feedback.

  1. Nationally Representative Survey
    · Sample of n=1008 US Adults (P18-54)
    · Conducted online
    · Completed in August 2020

  2. Neuro Study of Content & Advertising
    · Based on n=107,186 data points from 111 participants
    · Three groups of randomly selected media consumers in NY, Chicago and LA markets
    · Completed in October 2020


For more information, contact Idil Cakim, SVP of Research & Insights at [email protected] or your Audacy Account Representative

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Ready to Make Audio Work for Your Brand?