To drive membership to the Wine Club, we created an integrated marketing campaign that promoted the winery’s unique “Dine and Stay” packages throughout the year. The campaign included consistent on-air presence, core digital assets, quarterly lead generation campaigns, event sponsorships, and personality endorsements with Wine Wednesday and Morning Drive personalities Mike and WooWoo from WPTE-FM.
CASE STUDY
The Williamsburg Winery
Uncorks Success
Background
The Williamsburg Winery wanted to increase visitation by branding themselves as not just a winery but a true culinary destination – with two “farm-to-table” restaurants and a European-style boutique hotel. They also wanted to make wine approachable to the everyday wine drinker, driving memberships for their Wine Club.
How We Helped
To reposition the winery as a farm-to-table culinary destination, we created Uncorked and Unplugged, a spring and holiday wine and music festival that brings over 1,500 visitors to the winery.
What The Williamsburg Winery and Audacy partnership has achieved has changed my entire career outlook and has transformed and elevated the Winery’s brand to a level that once seemed unimaginable
Michael Kimball
Assistant Vice President of Marketing
Results
The winery earned record sales and logged more visitors than ever before – two years in a row.
