Introducing The 2021 State of Audio.

Background

Bright Star Credit Union in South Florida was looking to increase credit card and car loan applications at multiple branches.

How We Helped

We created an integrated marketing campaign utilizing radio spots on 101.5 Lite FM, 102.7 The Beach, and digital advertising. We also tested the company’s digital ad, which we ultimately adapted based on test results.

Results

2,300
CONSUMER
VISITS
2M+
IMPRESSIONS

Over 2,300 consumers visited a Bright Star Credit Union branch, citing the campaign as the reason for their visit. The display ads received over 2 million impressions and drove qualified leads.

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