CASE STUDY
Bright Star Credit Union
Receives 2,300 Leads in Six Months
Background
Bright Star Credit Union in South Florida was looking to increase credit card and car loan applications at multiple branches.
How We Helped
We created an integrated marketing campaign utilizing radio spots on 101.5 Lite FM, 102.7 The Beach, and digital advertising. We also tested the company’s digital ad, which we ultimately adapted based on test results.
Results
2,300
CONSUMER
VISITS
VISITS
2M+
IMPRESSIONS
Over 2,300 consumers visited a Bright Star Credit Union branch, citing the campaign as the reason for their visit. The display ads received over 2 million impressions and drove qualified leads.