We created a high-frequency, one-week radio and streaming campaign on WCCO Radio, and used :15 second spots the first year, followed by short traffic/weather sponsorships in the following year, stating “brought to you by the Anoka Christmas Tree Lighting.”
CASE STUDY
Anoka Area Chamber of Commerce
Influences Consumers to Act Through WCCO Radio
Background
Anoka, a Northwest suburb of Minneapolis, hosts an annual Christmas Tree Lighting event each year. The city wanted to create buzz and excitement about it to drive attendees to come early and shop the retailers and dine at the restaurants.
How We Helped
Results
15K+
ATTENDANCE
75
MILES
TRAVELED
TRAVELED
88%
SALES
GROWTH
GROWTH
Over five years, the attendance grew to over 15,000+, nearly as much as the town’s population. Guests came from as far away as 75 miles. Sales increased by 88%.
