CASE STUDY
Madworld Haunted Attractions
Increases Ticket Sales with Integrated Marketing Program
Background
Madworld Haunted Attractions sought to increase sales by growing awareness and visibility in the market.
How We Helped
We created a fully integrated marketing campaign in return for a revenue share agreement of ticket sales. The campaign involved sponsorship of station events, radio ads running 24 hours a day, web takeovers on our station sites, display ads, and email blasts from all six Upstate stations. The haunted attraction was also promoted via social media and endorsed by on-air talent Hawk N’ Tom and The Rise Guys. Tickets to Madworld were sold through our Get My Perks platform.
Madworld Campaign Promotion
Madworld Campaign Promotion
Madworld Campaign Promotion
Results
20%
YOY SALES
GROWTH
GROWTH