Local Tri-State Mazda dealerships were looking to inspire New Yorkers to consider Mazda CUVs by educating auto intenders on the safety, stylish design, versatility, and technology available.

We created a full-year awareness campaign that leveraged our New York-based influencers to share their favorite vehicle features with listeners, from a New York native’s perspective, via broadcast, streaming, email, and mobile platforms.

+20% increase in awareness and nearly +15% increase in consideration

We aligned Mazda with custom on-air content that connects with auto intenders’ passion points, like traffic updates, weather forecasts, and top-of-the-hour music reports.