CASE STUDY
NFI Industries
Recruits Drivers with Audacy’s Online Job Fair
Background
NFI Industries added a significant new client to their Pittston facility and needed to hire CDLA company drivers within 60 days. The company had very stringent hiring standards, which made the hiring process lengthy.
How We Helped
We crafted a five-week integrated program that included sponsorship of our Online Career Fair.
We directed applicants to the online fair site through branded video pre-roll, display ads, and email blasts. Plus, NFI Industries received :60 on-air spots and :10 traffic reports across all our stations.
NFI Industries On-Air Spot
Online Job Fair Promotion
Results
DRIVERS
CLICKS
CALLS
NFI Industries hired 27 qualified drivers, solving their immediate hiring needs in the allotted timeframe. The campaign generated 157 clicks from the Online Job Fair and over 330 phone calls.
