Entercom Launches HOT 105.7 in Milwaukee
Hip Hop and R&B Station to Give Voice to Milwaukee’s Multi-Cultural Community
Sister Station 105.7 FM The Fan to Rebrand as 1250AM The Fan
PHILADELPHIA, PA – October 5, 2020 – Entercom, home to the nation’s most influential collection of podcasts, digital and broadcast audio content, and premium live events and experiences, announces the launch of HOT 105.7 (WXSS-HD2), Milwaukee’s new No. 1 for hip hop and R&B, effective immediately. Sister station 105.7 FM The Fan, previously known as 105.7 FM The Fan, will rebrand as 1250AM The Fan and continue to be heard on its AM dial.
The station, which will feature artists like Drake, Cardi B and Beyoncé, will build a market-leading lineup of local talent that reflects the diverse voices and perspective of the Milwaukee community.
“As part of our commitment to amplifying diverse voices in our content and talent lineup, the new HOT 105.7 will engage fans with today’s hottest music, relevant entertainment and a focus on issues important to African Americans and the multi-cultural community in Milwaukee,” said Andrea Hansen, Market Manager, Entercom Milwaukee. “This strategic launch will also enhance our portfolio that already includes a prominent sports station and a pair of market leading brands focused on super serving the female audience, ensuring we are delivering robust opportunities for advertisers to connect with diverse communities throughout Milwaukee.”
HOT 105.7 will be an addition to the market’s existing portfolio of 1250AM The Fan (WSSP-AM), 103.7 Kiss FM (WXSS-FM) and 99.1 The Mix (WMYX-FM).
Listeners can tune in to HOT 105.7 (WXSS-HD2) in Milwaukee on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM), home to the nation’s most influential collection of podcasts, digital and broadcast content, and premium live events and experiences, engages over 170 million consumers each month. With presence in every major U.S. market, and accessible on every device, Entercom delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. The company’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Entercom is the unrivaled leader in local radio sports and news and the #1 creator of live, original local audio content in the U.S. Learn more at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).