Entercom Launches All-holiday Format on Mix 98.1 in Richmond

PHILADELPHIA, PA – November 12, 2020 – Entercom announced that Mix 98.1 (WTVR-FM) in Richmond has switched to an all-holiday music format. The station will return to its regular adult contemporary format on December 28.

“As Richmond’s original holiday station for over two decades, we’re ready to kick off the season with our community,” said Bennett Zier, Senior Vice President and Market Manager, Entercom Virginia. “The sound of these classics signals the true start of the holidays, and we hope our listeners enjoy their favorites as they get themselves ready for the most wonderful time of the year.”

Mix 98.1 will play beloved favorites from Mariah Carey, Tony Bennett, Faith Hill, Elvis Presley, Burl Ives and more.

Listeners can tune in to Mix 98.1 (WTVR-FM) in Richmond on-air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.

David Heim
[email protected]

About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is the #1 creator of live, original local audio content in the U.S and the unrivaled leader in local radio sports and news. Home to the nation’s most influential collection of podcasts, digital and broadcast content, and premium live experiences, Entercom engages over 170 million consumers each month. Available on every device in every major U.S. market, the company delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. Entercom’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Learn more at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).


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