Entercom Announces Launch Of Entercom Audience Analytics
Enables Improved Advertising Campaign Effectiveness and Return on Investment–Analytics Tool Powered by Exclusive Partnership with AnalyticOwl
BALA CYNWYD, PA – November 17, 2017 – Entercom Communications Corp. (NYSE: ETM) today announced the launch of Entercom Audience Analytics, a tool to offer advertisers unique data and analytic insights designed to optimize their advertising campaigns and improve return on investment. The enhanced analytics capability is powered by an exclusive partnership in Entercom markets with AnalyticOwl, a broadcast analytics platform used to measure effectiveness and audience response of radio advertising.
Entercom Audience Analytics tracks and quantifies the impact of on-air advertising campaigns on web conversions and online lift. Armed with this data, Entercom can provide its clients with advanced analytic insights regarding the advertising copy, airtime, and offers that resonate most with listeners. As a result, advertisers can identify opportunities to optimize spend, creative and placement during campaigns in nearly real time to maximize the return on their investment.
“As the number one reach medium in the United States delivering outstanding ROI to customers, Radio is an optimal medium for advertisers to reach their targeted audiences, and Entercom Audience Analytics further enhances our value to our clients,” said David Field, Entercom’s President and Chief Executive Officer.
“Entercom Audience Analytics will enable us to develop a more consultative relationship with our advertising partners and more effectively measure and validate the important role of Radio in the consumers’ path to purchase,” said Bob Philips, Entercom’s Chief Revenue Officer. “This is a tremendous step toward improving campaign effectiveness and ROI for our advertisers.”
Entercom Audience Analytics is an expansion of a preexisting CBS Radio property that will be enhanced and rolled out throughout the entire Entercom footprint. This is part of Entercom’s strategy to invest in growth and to adapt best practices from both companies to deliver a best-in-class capabilities to advertisers and partners.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.Entercom.com, Facebook and Twitter (@Entercom).
This communication contains “forward-looking statements.” All statements other than statements of historical fact contained in this report are forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the United States Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements usually relate to future events and anticipated revenues, earnings, cash flows or other aspects of our operations or operating results. Forward-looking statements are often identified by the words “believe,” “expect,” “anticipate,” “plan,” “intend,” “foresee,” “should,” “projects,” “would,” “will,” “could,” “may,” “estimate,” “outlook” and similar expressions, including the negative thereof. The absence of these words, however, does not mean that the statements are not forward-looking. These forward-looking statements are based on our current expectations, beliefs and assumptions concerning future developments and business conditions and their potential effect on us. While management believes that these forward-looking statements are reasonable as and when made, there can be no assurance that future developments affecting us will be those that we anticipate.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, among others, risks associated with tax liabilities, or changes in U.S. federal tax laws or interpretations to which they are subject; risks that the new businesses will not be integrated successfully or that the combined companies will not realize estimated cost savings, value of certain tax assets, synergies and growth or that such benefits may take longer to realize than expected; failure to realize anticipated benefits of the combined operations; risks relating to unanticipated costs of integration; the impact of consummation of the transaction on relationships with third parties, including advertiser clients, employees and competitors; a decline in advertising revenue and the seasonality of advertising revenue; intense competition in the broadcast radio and media distribution industries; impact on advertising rates and revenues due to technological changes and failure to timely or appropriately respond to such changes; ability to attract new and retain existing advertiser clients in the manner anticipated; increases in or new royalties; high fixed costs; ability to hire and retain key personnel; failure to protect our intellectual property; availability of sources of funding on favorable terms or at all; changes in legislation or governmental regulations affecting the companies; economic, social or political conditions that could adversely affect the companies or their advertiser clients; conditions in the credit markets; and risks associated with assumptions the parties make in connection with the parties’ critical accounting estimates and legal proceedings.
All of our forward-looking statements involve risks and uncertainties (some of which are significant or beyond our control) and assumptions that could cause actual results to differ materially from our historical experience and our present expectations or projections. You should carefully consider the foregoing factors and the other risks and uncertainties that affect the parties’ businesses, including those described in the Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other documents filed from time to time with the U.S. Securities and Exchange Commission (the “SEC”) by Entercom Communications Corp. (“Entercom”), CBS Corporation (“CBS”) (to the extent they relate to CBS Radio Inc. (“CBS Radio”) and its relevant subsidiaries) and CBS Radio. We wish to caution you not to place undue reliance on any forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly update or revise any of our forward-looking statements after the date they are made, whether as a result of new information, future events or otherwise, except to the extent required by law.
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