Entercom and Pitt Athletics Announce New Multi-Year Broadcast Partnership Extension
PHILADELPHIA, PA – July 22, 2019 – Entercom, a leading media and entertainment company and the unrivaled leader in sports radio, and University of Pittsburgh Athletics today announced a new multi-year broadcast partnership extension. As part of the agreement, 93.7 The Fan (KDKA-FM), the top-rated voice of Pittsburgh sports fans and the flagship home of the University of Pittsburgh Panthers and the Pittsburgh Pirates, will continue to serve as the flagship station for Pitt football and men’s basketball. Sister stations News Radio 1020 KDKA (KDKA-AM), 100.7 Star (WBZZ-FM) and Y108 (WDSY-FM) will provide coverage and promotional support.
“With Heather Lyke’s [Director of Athletics, University of Pittsburgh] vision, the future of the Pitt Athletic Department is extremely exciting and we are thrilled to be able to bring every moment of it to alumni and fans,” said Michael Spacciapolli, Senior Vice President and Market Manager, Entercom Pittsburgh. “Through the growth of our partnership, Panther fans will get coverage and insight year-round that they have never had before.”
“Entercom Pittsburgh has been an outstanding partner for Pitt Athletics and our new agreement reflects the exciting collaborations we will be launching this fall,” said Lyke. “In addition to football and basketball game broadcasts, we are especially enthusiastic about new supplementary programing that will put a spotlight on the entire Pitt sports scene. The Panthers will receive unprecedented coverage on 93.7 The Fan as well as on Entercom’s three additional Pittsburgh stations. This partnership is a huge win for Pitt fans who will enjoy comprehensive coverage 12 months a year.”
“We are thrilled to continue the long-standing relationship between Pitt Athletics and Entercom,” said Laila Brock, Vice President, Sponsorship Sales & Operations, Pitt Sports Marketing. “Our collective goal is to continue to enhance the strong Pitt Athletics brand and the Entercom partnership is an integral component to our success.”
93.7 The Fan has provided play-by-play coverage for both teams since the 2010-11 season. For the first time in the decade-long partnership, game broadcasts, which include pregame, halftime and postgame shows, will be entirely produced locally by 93.7 The Fan. 93.7 The Fan will air a two-hour football pregame show and a one-hour “Panther Reaction” postgame call-in show. The station will also feature one hour of pregame basketball programing, including a 30-minute “Poni and Page Show,” featuring 93.7 The Fan afternoon show co-host Andrew Fillipponi and former Panthers basketball star Julius Page.
In addition to game broadcasts, the new agreement will include the launch of two new Pitt-centric shows beginning this fall: “The Panther Insider Show,” a weekly program that will air on 93.7 The Fan, and “The Heather Lyke Show,” a weekly show on News Radio 1020 KDKA featuring the school’s director of athletics. The agreement also includes the continuation of weekly in-season shows featuring football coach Pat Narduzzi and men’s basketball coach Jeff Capel III.
The partnership between Entercom and the University of Pittsburgh was facilitated through Pitt’s official corporate partnership and multimedia rights partner, JMI Sports, operating locally as Pitt Sports Marketing. JMI Sports works to maximize the value of Pitt’s varied multimedia assets, including radio and television broadcasts.
Listeners can tune in to 93.7 The Fan (KDKA-FM) in Pittsburgh on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook, and Instagram.
93.7 The Fan is a RADIO.COM station. RADIO.COM, the fastest growing digital audio app in the United States and the current leader in local sports coverage, has over 300 stations and 3,000 podcasts. RADIO.COM is a part of Entercom.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).
About Pitt Athletics
The University of Pittsburgh’s intercollegiate athletics history dates back to 1869, when the university began to field a baseball team. Today, Pitt sponsors 19 varsity sports—nine men’s teams and 10 women’s programs—with more than 475 student-athletes vying for conference, regional and national honors. All varsity sports teams compete as members of the Atlantic Coast Conference (ACC), with the exception of gymnastics, which competes in the East Atlantic Gymnastics League (EAGL). The Panthers’ rich athletics history includes national championships in football (nine) and basketball (two). Pitt also boasts Olympic gold-medal performances in track, and silver and bronze medals in diving and basketball.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. By breaking new ground in the creation of the Total Campus Marketing program, JMI Sports maximizes the economic potential of universities. JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. In addition to the University of Pittsburgh, JMI Sports works with an impressive list of signature partnerships including Clemson University, the University of Kentucky, the University of Georgia (with IMG College), the University of Notre Dame (with Legends), the University of Pennsylvania, Columbia University (with IMG College) and the Ivy League. JMI Sports was founded in 2006 by Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. For more information please visit www.jmisports.com.