State Of Audio - Fuel The Funnel: Activate Audio to drive better results

Audacy’s “Baseball Isn’t Boring,” a New Daily Podcast Centered on the Sport’s Hottest Topics and Storylines

PHILADELPHIA, PA – October 27, 2022 – As the 2022 Major League Baseball World Series gets underway, Audacy (NYSE: AUD) has announced the launch of Baseball Isn’t Boring, a new national daily podcast that will dive into the sport’s hottest topics and headlines, both on and off the field. 

Hosted by Audacy’s Rob Bradford – a longtime baseball columnist, author and broadcaster for WEEI (WEEI-FM) in Boston – the podcast is a project born from the ‘Baseball Isn’t Boring’ campaign instituted by Bradford and major league pitcher Joe Kelly. Along with co-authoring the soon-to-be-released book, “A Damn Near Perfect Game: Reclaiming America’s Pastime,” the duo have spent the entirety of 2022 using social media and other outlets to prove baseball is, in fact, anything but boring. Kelly will join as the podcast’s first guest in the debut episode. 

The show will combine interviews with notable guests, topics, listener participation, social media and video. Every episode will feature a notable guest from the baseball and/or entertainment world and will cover topics that the baseball world and its biggest fans are interested in. For a full list of episodes, please click here

“As we wrap up what has been a very ‘un-boring’ postseason, we’re thrilled to launch this fun new daily podcast to rally behind the great sport of baseball – America’s national pastime,” said Bradford. “I look forward to speaking with some of the biggest names in sports to prove that baseball is alive and thriving.”

A social media campaign with various sports stars, including Clemson football head coach Dabo Swinney, MLB manager Joe Maddon and Los Angeles Dodger Mookie Betts giving short explanations for why baseball isn’t boring, is underway. Fans can join the movement on Twitter and Instagram at @bbisntboring.

Since April 1, Audacy has launched over 70 original sports podcasts, with plans to launch over 20 additional titles in the coming weeks. Audacy’s sports podcast downloads grew over 50% from August to September, with the company’s 2400Sports original podcasts seeing 14 consecutive weeks of week-over-week growth. 

Audacy is the unrivaled leader in sports radio, reaching three times more people than the leading competitor. Audacy is the #1 sports radio ownership group, which owns and operates 41 all-sports stations across the U.S., including WFAN 101.9 FM/660 AM (WFAN-FM/AM) in New York, SportsRadio 94WIP (WIP-FM) in Philadelphia and 670 The Score (WSCR-AM) in Chicago. Its unparalleled broadcast portfolio reaches nearly 30 million sports fans monthly and boasts the nation’s leading collection of radio play-by-play coverage. Audacy is the flagship home of 41 professional teams and over 50 Division 1 collegiate programs, including the New York Yankees and Boston Red Sox, Dallas Cowboys and Kansas City Chiefs, Golden State Warriors and Chicago Bulls, University of Michigan and University of Oregon, among others.

Ashok Sinha
Meredith Tiger
David Heim
About Audacy

Audacy, Inc. is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc) and Threads (@AudacyCorp).

Ready to Make Audio Work for Your Brand?