ROCHESTER, NY – September 20, 2023 – Audacy names Bob Edwards Brand Manager of 96.5 WCMF (WCMF-FM) in Rochester, NY. In this role, he will oversee the station’s content strategy, talent, operations and branding. Edwards will continue as Brand Manager of The Rock 98.9 FM (KQRC-FM) in Kansas City.

“Bob’s long history of success in the rock and classic rock arenas makes him the perfect choice to continue and expand the WCMF legendary brand,” said Sue Munn, Senior Vice President and Market Manager, Audacy Rochester. “We’re excited to have him join our team.”

“WCMF is one of a handful of truly legendary rock stations with more than 50 years of success in the format,” said Edwards. “It’s a real honor to be named Brand Manager of WCMF and work with Rochester’s dominant morning show, ‘The Break Room.’ I thank Jeff Sottolano, Dave Richards, Vince Richards and Sue Munn for this opportunity.”

Edwards is a long-time broadcast professional, including stints as Program Director of Raleigh’s Classic Rock WZZU from 1994 to 1996 and Operations Manager of CHR WDCG from 2000 to 2003 before joining the Audacy team in Kansas City at KQRC as Brand Manager in 2003. 

Listeners can tune in to 96.5 WCMF (WCMF-FM) in Rochester on air nationwide on the Audacy app and website. Listeners can also connect with the station via Twitter and Facebook.