Blog
May 30, 2024

Audacy Minneapolis Raises Over $85,000 to Bid Farewell to Blood Cancer with “Cure Blood Cancer Radio Auction"

Audacy raised $85,000 and counting for NMDP℠ (formerly Be The Match® and the National Marrow Donor Program®), a global non-profit leader in cell therapy, during 830 WCCO’s (WCCO-AM) “Cure Blood Cancer Radio Auction” in Minneapolis.

The event coincided with the second anniversary of “Adam and Jordana” co-host Jordana Green’s life-saving stem cell transplant to treat her leukemia. Her donor, 27-year-old Matt Dubinsky from Long Island, New York, flew in for the auction for a first-time face-to-face meeting with Green, captured live on air. Following the emotional introduction, they spent the day together with their families.

“What a day of uplifting stories about life-saving transplants, combined with so many creative one-of-a-kind experiences auctioned off all in support of our amazing partners at NMDP!” said Brad Lane, Brand Manager and Program Director, 830 WCCO. “We are so humbled and grateful for our listeners’ incredible generosity. This cause hits close to home for us, and I couldn’t think of a better way to honor our friend, teammate and blood cancer survivor, Jordana!”

On Thursday, May 23, from 6:00 a.m. to 6:00 p.m. CT, the live “Cure Blood Cancer Radio Auction” featured stories and messages from NMDP and new items to bid on sourced by a combination of corporate sponsorships and personality contributions. 830 WCCO auctioned off 25 unique experiences, including two courtside tickets and parking passes to the Wolves-Mavericks Western Conference Finals game, a golf weekend in Duluth with host Chad Hartman, a five-day cabin rental, the chance to be a public address announcer at Target Field during a Minnesota Twins game and the opportunity to name the radio studio after you or your small business for a month. 

“Our partnership with 830 WCCO advances our mission to save lives through cell therapy,” said Joy King, Chief Advancement Officer, NMDP. “We will create a world where every patient can receive cell therapy through events like this. These funds accelerate progress by funding research to improve patient outcomes and expand access to medical care by addressing financial barriers.”

NMDP bridges the gap between supporters and researchers while working to provide a cure for people diagnosed with blood cancers, including leukemia and lymphoma. With the help of donors from a diverse bone marrow registry, the nonprofit leverages its global network to assist patients throughout the transplant process. 

830 WCCO’s “Cure Blood Cancer Radio Auction” is a part of Audacy’s commitment to making a meaningful difference at scale. Audacy uses its reach and personal connection with listeners to advance causes that promote strong mental health and build sound communities.

For more information and a full catalog of auction items, please click here

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