Audacy today announced an expansion of the WGR Sports Radio brand into the Rochester market, bringing a significant portion of WGR programming to WROC-FM. 

Beginning at 11:00 p.m. ET on February 22, the station will rebrand as WGR Rochester, extending the reach of Western New York’s leading sports audio voice.

The move builds on the newly announced FM simulcast expansion of WGR Sports Radio in Buffalo and further strengthens the brand’s presence across the region. While the WROC call letters will remain, the station will carry WGR Rochester branding and feature a lineup anchored by WGR’s flagship programming, along with a dedicated local show for Rochester listeners.

“The Jeremy and Joe Show” will kick off Rochester mornings, followed by “The Northtown Automotive Extra Point Show” with Sal Cappaccio. Fans will then get a full hour of Sabres updates, followed by Gene Battaglia taking the reins at 1:00 p.m. with “The Sports Bar,” a locally focused program dedicated to Rochester sports. “Schopp and Bulldog” rounds out the day with their passionate sports coverage and opinions. 

“This hybrid approach lets us bring the full strength and recognition of WGR’s established sports lineup to Rochester while still delivering a strong local voice tailored specifically to Rochester fans,” said Tim Wenger, Senior Vice President and Market Manager, Audacy Buffalo and Rochester. “We know how deeply connected Rochester listeners are to Buffalo-area teams, and this expansion allows us to serve that passion while preserving meaningful, local sports talk and engagement. With the launch of WGR Rochester, our reach now more fully covers the Rochester market and further cements WGR as Western New York’s sports giant and voice of the fans.”

The WGR Sports Radio’s lineup in Rochester is as follows: 

5:30 a.m. – 10:00 a.m. ET: “The Jeremy and Joe Show”

10:00 a.m. – 12:00 p.m. ET: “The Northtown Automotive Extra Point Show”

12:00 p.m. – 1:00 p.m. ET: “Sabres Live” 

1:00 p.m. – 3:00 p.m. ET:  “The Sports Bar” with Gene Battaglia

3:00 p.m. – 7:00 p.m. ET: “Schopp and Bulldog” 

Listeners can tune in to WGR Rochester in Rochester on-air and nationwide on the Audacy app and website. Fans can also connect with the station on social media via X and Facebook.

Audacy’s industry-leading sports radio portfolio includes 40 owned-and-operated sports stations, 160 sports streaming channels on the Audacy app, a leading sports podcast network featuring over 600 titles, and the flagship play-by-play home to over 75 professional and collegiate teams. 

Audacy is the official audio and podcast partner of Major League Baseball. Audacy sports video content can also be found on YouTube, CBS Sports Network, SNY, Stadium, Monumental Sports, CHSN, Twitch, and other platforms. The company’s latest State of Audio: Sports Fandom report reveals where avid fandom concentrates and how brands can turn that passion into performance. Download the complete playbook here.