MILWAUKEE, WI – April 11, 2024 – Audacy introduces a new local weekday show hosted by Steve “Sparky” Fifer on 1250 AM The Fan (WSSP-AM) in Milwaukee. “Wisconsin Sports Daily” will air weekdays from 2:00 p.m. to 5:00 p.m. CT beginning April 15. 

“I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners,” said Fifer. “The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!”

As the first daily show since August 2022, “Wisconsin Sports Daily” will fill weekdays with discussions about Milwaukee sports, guest interviews and interactions between Fifer and his listeners.

Fifer is the Assistant Program Director and on-air host at 1250 AM The Fan, where he covers the Milwaukee Bucks, Green Bay Packers, and Professional Bowlers Association (PBA). He has been with the station since its start in January 2005. Fifer hosts a Bucks postgame show and numerous podcasts, including Curd & Long, Green and Growing and Spare/Time Bowling Show. He also helps run Audacy’s BetQL Network in other markets.

Listeners can tune in to 1250 AM The Fan (WSSP-AM) in Milwaukee on air and nationwide on the Audacy app and website. Fans can also connect with the station via X, Facebook and Instagram.