830 WCCO Raises $92,000 for NMDP℠ in Third Annual “Cure Blood Cancer Radio Auction” in Minneapolis

830 WCCO (WCCO-AM), an Audacy station in Minneapolis, raised over $92,000 during its third annual “Cure Blood Cancer Radio Auction,” benefitting NMDP℠. All proceeds go toward saving more lives through bone marrow and blood stem cell transplants by supporting groundbreaking research, patient assistance grants and adding more potential donors to the NMDP Registry℠.
“We are overwhelmed by our fans’ incredible generosity, the considerate financial support from our corporate partners and the innovative contribution of ideas and time from our personalities,” said Brad Lane, Brand Manager, 830 WCCO. “We had a blast auctioning off priceless, unique experiences and packages for a cause so close and personal to us and in honor of our friend, teammate and stem-cell transplant recipient Jordana Green!”
On May 29, from 6:00 a.m. to 6:00 p.m. CT, the 830 WCCO team broadcast live from NMDP℠ for its “Cure Blood Cancer Radio Auction.” The day featured stories and new items to bid on sourced by a combination of corporate sponsorships and personality contributions. 830 WCCO auctioned off 24 unique experiences, including a Minnesota Vikings VIP experience with 830 WCCO hosts Vineeta Sawkar and Steve Simpson, a five-day cabin rental, The Fray concert suite experience at The Fillmore and the opportunity to name the radio studio after you or your small business for a month.
“On behalf of NMDP℠ and the patients we serve, I want to extend my heartfelt gratitude to 830 WCCO and their listeners for the incredible support and generosity we saw at the recent fundraiser,” said Amy Ronneberg, CEO, NMDP℠. “The awareness and funds raised by 830 WCCO and its community will directly impact our ability to connect more patients with life-saving blood stem cell donors. Every dollar raised brings us closer to ensuring that every patient has a second chance at life.”
NMDP℠ bridges the gap between supporters and researchers while working to provide a cure for people diagnosed with blood cancers, including leukemia and lymphoma. With the help of donors from a diverse bone marrow registry, the nonprofit leverages its global network to assist patients throughout the transplant process, including the life of WCCO fan favorite, Jordana Green.
830 WCCO’s “Cure Blood Cancer Radio Auction” is a part of Audacy’s commitment to making a meaningful difference at scale. Audacy uses its reach and personal connection with listeners to advance causes that promote strong mental health and build sound communities.
For more information and the full catalog of auction items, please click here.
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