107.7 The End Re-Imagines Radio
KNDD will NEVER play more than 2 minutes of commercials at a time.
Seattle, WA – Entercom’s 107.7 The End, whose groundbreaking approach defined alternative music when it hit the airwaves in 1991, today announced an unconventional move to redefine how it presents radio to its listeners and its advertisers. Re-imagining the radio experience entirely, The End has unveiled the “2 Minute Promise.” The End will not only play half the commercials compared to other radio stations in Seattle, but will also play the most music of any station in the market.
“Since its inception, The End has been a leader in new music discovery and a radio innovator. The time has come for a radio station to make a stand for our listeners and our advertisers,” said Garett Michaels, Program Director of 107.7 The End. “The End’s ‘2 Minute Promise’ gives our listeners exactly what they’ve asked for, more music with fewer breaks, and is a groundbreaking new way to showcase our advertisers with less clutter and more music.”
Jack Hutchison, Vice President and General Manager, said, “We are proud to be the first station in the United States to offer this bold, innovative approach to radio. We know our listeners will be more than excited about this change and we are just as excited we can provide our clients an incredibly unique platform to showcase their message to our End listeners.”
107.7 The End has played a pivotal role in the history of the Seattle music scene. A leader in new music discovery, the station helped launch the careers of Nirvana, Pearl Jam, Soundgarden, Weezer, Beck and more. Deck the Hall Ball, The End’s annual holiday concert, is in its 22nd year and features the biggest artists in alternative music. Since 1997, The End has recorded more than 250 EndSessions, including performances from Foo Fighters, The Black Keys, Muse and Arctic Monkeys.
For more information about the “2 Minute Promise” and 107.7 The End, visit www.1077TheEnd.com.
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly-successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.
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