Breaking down the barriers
behind the Audio investment gap

Today’s media buyers face mounting pressure to find channels that deliver measurable results while aligning with evolving consumer habits. With audio consumption now representing 25% of ad-supported media time but only 8% of advertiser budgets, there’s a clear opportunity to rethink and rebalance the media mix.

The Audio Investment Gap

Uncover findings from the latest study with WARC, exploring why audio is one of the most under-leveraged channels, and the advertiser benefits of closing the investment gap.

Myth-Busting

Get clarity on common misconceptions about audio advertising — from reach, to measurement, to driving conversions.

Building the Case for a High-Performing Media Mix 

See real-world examples of how advertisers are achieving outstanding results with audio, leveraging innovative measurement tools, and amplifying their campaigns with targeted strategies.