As we spent more time at home, Smart Speakers were the soundtrack to 2020’s special occasions and holidays. Versus 2019, 2020’s holidays surged:

Audio consumers love Valentine’s Day, and 2021 will be no different. Let’s look at last year’s most romantic day of the year:

On the evening of Valentine’s Day 2020, listeners put computers (-12%) and phones (-5%) away as they turned to Smart Speakers to set the mood. These Entercom station formats saw huge increases:

These cities were the most romantic, with the highest increases vs. the prior Friday evening:

At the station level, Miami’s Power96 saw the highest bump for Smart Speaker listening Valentine’s evening, by 304%. There was definitely a theme that night in Miami, as listeners got through the lonely feels with DJ JPS – with The Weeknd’s “Heartless”, Lizzo’s “Truth Hurts”, and Dua Lipa’s “Don’t Start Now”.²

The mood was much more romantic on the west coast, with San Diego’s KYXY increasing by 215%. Sherry Knight set the mood as we listened to KC and Jojo’s “All My Life”, Ed Sheeran’s “Shape of You”, and Rihanna’s “Love on The Brain”.²

For this Valentine’s Day, Audacy has built custom stations to share with your love.

Tell Alexa to play your favorite station, and set the mood with Audio!