AUDACY INSIGHTS SERIES
Sports Media Landscape: How the Game is Changing
AIRED SEPTEMBER 28TH
As the excitement of football season heats up, brands are experiencing big changes in the sports media landscape. Of course it’s still all about the brands and the fans of the biggest games in sports – but with powerful new disruptions for marketers.
Listen in to Tiki Barber and our panel of marketing and media greats to catch the latest trends in:
- Today’s Sports Fan: They aren’t the same fan of 20 years ago. With a growing interest in niche sports and an explosion of sports betting, connecting with them is all about authenticity.
- Storytelling: The growing role of podcasts, inspirational stories, and non-live content in sports fandom
- Audio Influencers: Hear how the hometown advantage looms large with fans’ access to their favorite hosts
- How Brands Are Tapping In: Creative ideas to reach the passionate sports audiences and drive impact