You don’t need a foam finger to know that forever fans are #1. 

As an advertiser, deciding to connect with sports fans is an easy call. But just as top-round draft picks each have different strengths, not all sports fans are the same. 

There are your casual fans, paying more attention when their team reaches the playoffs, and tuning in to the big game. Your core sports fans are into the games and follow their favorite teams throughout the season. 

Then there are the forever fans – the diehards. In good times and bad, these hardcore fans are equally passionate and engaged. They aren’t just watching the game on TV. If they’re at the beach during the game, they catch it on the radio or stream it on their phone. They have choice seats at a few live matchups each season. They buy team gear and league merch for themselves and for their families (including their dog!). They bet on events. And they soak up all the pre-game chatter and Monday morning quarterbacking from their favorite hosts, plus have a slew of favorite podcasts. This is a full 360-degree lifestyle approach to fandom – this is the fan you want most. 

If diehard fans were featured on trading cards, behind their photo in their favorite team jersey, they’d have some pretty sweet statistics to share:

That’s a no-brainer. Forever fans, that elite level of fandom, will catch all the live action and compelling analysis, insights, and behind-the-scenes dish on sports radio and podcasts – specifically, on Audacy. With more than 40 million listeners a month, Audacy Sports listeners have a higher household income than folks who tune in to competitors such as ESPN and CBS, and they’re more likely to be in coveted targeted audiences such as small business owners and auto intenders. 

So when you’re ready for a championship advertising season, there’s no need to paint your face with team colors (though you can if you want – you do you!) – just drop into the dugout with us at Audacy FTW.