While seven out of every 10 local media marketing dollars now flow to digital¹, business decision-makers need a cohesive plan and a clear understanding of what works. 

Where to invest? How to measure impact? Where is digital spend even delivering value? It’s head-spinning.

Here’s what’s on point: digital media reaches elusive consumers. Shoppers rely on digital media throughout their consumer journey. Four out of five Americans search for businesses online, and about one-quarter of local searches lead to a purchase within 24 hours².

But success requires more than buying keywords or chasing likes. Winning with digital marketing takes expertise, consistency, and, most importantly, a well-defined plan.

That’s where a team of proven digital experts comes in. At Audacy, our digital specialists live and breathe digital marketing, creating campaigns that drive measurable, real-world outcomes. 

Below are six examples across major categories that show how brands leveraged Audacy’s expertise to drive performance and achieve real business outcomes.

Category: Manufacturing

Background

When a Chicago tool manufacturer wanted to increase national awareness and boost sales, Audacy recruited live sports streaming video.

There’s nothing more powerful than live sports. Sports fans are also loyal consumers — one in three is more likely to buy a product they see in advertising during a game. Passionate, loyal fans treat games as rituals, never missing a minute of action. They’re hooked and attentive. Even better, on most sports streaming services, ads can’t be skipped, and the commercial breaks are shorter.

The Solution

Audacy’s multi-pronged game plan bundled ads in popular sports, including the NFL and golf, on Amazon’s streaming TV service with engaging videos, host-read ads, and display ads targeted to reach highly-engaged consumers. 

Results
More than $1.3 million in sales were attributed to the campaign. Three-quarters of sales came from new customers.

Category: Home Services

Background

During a seasonal lull, a Denver plumbing firm sought to generate new business with a digital marketing push. 

The Solution

Audacy’s digital pros maximized their toolbox by packaging SEM, Google Performance Max, targeted display, over-the-top streaming video, and social media to build brand recognition, tighten engagement, and drive web traffic. Our team monitored and adjusted the campaign in real time to maximize results.

The Results

Category: Financial Services and Banking

Background

A St. Louis-area credit union endeavored to increase qualified phone leads and generate more scheduled appointments from the website.  

The Solution

As the credit union’s preferred Audio advertising partner, Audacy was well-positioned to add  its multi-platform expertise. The bespoke campaign bundled targeted display ads with strategic placements across SEM, SEO, Amazon DSP, and social media to extend reach and inspire action.

The Results
Monthly phone inquiries spiked 25% to 1,619 and average monthly appointments jumped 169%.

Category: Telecom

Background
As a high-speed Internet service provider expanded into three new markets, the firm was eager to connect with new customers and build awareness. They wanted to do it efficiently, with a cost per acquisition of $100 to $150 per customer.

The Solution

As a leading media company, Audacy builds relationships with major technology platforms, enabling small and mid-sized businesses to access premium ad networks such as Amazon’s demand-side platform (DSP), which leverages Amazon’s extensive consumer data to deliver ads across Amazon-owned and third-party sites.

With maximum reach and impact in mind, Audacy designed a three-month Amazon DSP campaign featuring display, digital video, and full-length streaming TV episodes. Using Amazon’s first-party data, the campaign targeted homeowners, gamers, and remote workers within the service’s zip codes.

The Results

Category: Higher Education

Background

Hampton University Online looked to boost web traffic and online enrollment, and social media offered an effective way to reach social-scrolling students.

The Solution

At Audacy, we’re social experts. Our hosts, podcasters, and creators command large social followings, and our certified social specialists design and optimize campaigns with precision.

Our team leaned into Audacy’s cross-platform capabilities with targeted display, social lead generation, Amazon DSP, and Audacy’s streaming audio and local radio stations.

The Results
Significant lift in web traffic, with more than 373,000 impressions and 3,700 clicks.

Increase in new leads, generating 658 inquiries.

Category: Grocery

A grocery chain needed to get more shoppers to its aisle. The smartest way to reach them? On the way to the store.

The Solution

Audacy’s digital specialists designed a localized, multi-platform strategy featuring local streaming audio, targeted ads across the Audacy Podcast Network, and hyperlocal, geo-fenced display ads near store locations.

Multi-platform strategies reach shoppers across the consumer journey; campaigns using four or more channels can drive up to a 49% lift in conversions. Bundling Audacy’s audio and digital media connects brands with highly engaged audiences.

The Results

Local businesses need more than dabbling to win at digital. Success requires a multi-platform strategy guided by expertise and powered by the right technology, tools, and relationships.