With thousands of shows, movies, and channels vying for attention, brand new TV series face an uphill battle to cut through the noise. Even if a streaming platform creates original content, heavily promoting the show on your own platform isn’t enough to stand out in the crowd.

So, when a major video streaming service launched a new reality series, they turned to Audio and experiential marketing to do what banners and trailers alone couldn’t: create cultural momentum. In partnership with Audacy, they rolled out a dynamic, multi-platform campaign to drive buzz, engagement, and most importantly – tune-in.

The mission was clear — ramp up awareness and drive tune-in for the upcoming release of a new reality series set in Los Angeles.

To support this series launch the entertainment brand didn’t just run ads – it created a movement. Together with Audacy, they built a full-funnel campaign that blended high-impact Audio placements with immersive experiences:

Live Event Takeover: A major tentpole of the campaign was a live concert in Los Angeles, hosted by Audacy’s iconic KROQ station and headlined by a fan-favorite band. The event became the heartbeat of the campaign. From custom on-site signage and stage visuals to a themed drink menu, every detail brought the spirit of the show to life — bridging the gap between content and culture.

Custom Content & Contesting: KROQ hosts built anticipation with on-air giveaways, cast interviews, and social teases that got fans buzzing. Audacy also ran a fly-in contest across its alternative and sports stations, piquing listener interest nationwide and bringing one lucky winner and a guest to Los Angeles for the live concert. 

Podcast Endorsements: The brand expanded its reach with host-read ads on contextually aligned podcasts like DeuxU, Fly on the Wall, and Sofia With An F – a smart move, considering 60% of listeners dive deeper into the content after hearing a trusted host endorsement¹.

Scaling with Audio: To ensure maximum exposure, the campaign wasn’t limited to one market or one medium. A nationwide Audio campaign across Audacy’s streaming platform and broadcast stations brought the show’s message to on-the-go, connected listeners, wherever they were tuning in.

The integrated campaign delivered massive impact. The series launched into the Top 10 on the platform’s streaming chart, highlighting the campaign’s influence in successfully boosting awareness and viewership.

With millions of impressions, and thousands of first-hand influencer promos, the campaign drove listeners to take action. To top it off, the live event was a hit, drawing hundreds of excited fans to experience the atmosphere firsthand.

For entertainment marketers, this strategy serves as a playbook in how to build excitement, generate conversation, and most importantly – drive tune-in.

This Audacy partnership is a powerful example of what’s possible when creativity meets strategic, multi-platform execution.

Audio isn’t just part of the media mix – it’s a performance channel. With 95% of Audio listeners subscribing to streaming services and 70% open to adding a new one,¹ this medium delivers an audience that’s both leaned-in and ready to act. And when campaigns include trusted voices, experiential moments, and national scale, Audio becomes a show’s secret weapon for discovery.

At every stage of the funnel, from awareness to recommendations, Audio consistently outperforms video, and social media in supporting audience tune-in. 

If this campaign proves anything, it’s that Audio isn’t just an awareness tool — it’s a driver of behavior. And in a hypercompetitive streaming environment, that’s everything. If you want your next series launch to rise to the top of listeners’ must-watch lists, follow this entertainment giant’s lead. Embrace the power of a well-orchestrated Audio and multimedia campaign to engage listeners and persuade them to tune in.