Smart Motors Drives Traffic
Smart Motors, the largest Toyota dealer in Wisconsin, has been part of the Madison community for over 100 years. They know advertising evolves quickly, and their previous marketing plan wasn’t working. Their website had a lot of visitors, but those visitors weren’t turning into car purchases. They were only spending an average of 30 seconds on the site, which was not long enough to research the available vehicles.
How We Helped
We brought in our digital experts who knew that Smart Motors needed to focus on quality visitors instead of quantity. The team put together a campaign that included our proprietary SmartAuto tools and radio.