CASE STUDY
Smart Motors Drives Traffic
Drives Traffic
Background
Smart Motors, the largest Toyota dealer in Wisconsin, has been part of the Madison community for over 100 years. They know advertising evolves quickly, and their previous marketing plan wasn’t working. Their website had a lot of visitors, but those visitors weren’t turning into car purchases. They were only spending an average of 30 seconds on the site, which was not long enough to research the available vehicles.
How We Helped
We brought in our digital experts who knew that Smart Motors needed to focus on quality visitors instead of quantity. The team put together a campaign that included our proprietary SmartAuto tools and radio.
Results
In one month alone, time spent on the site increased to 1.5 minutes per visitor. Plus, each radio spot airing drove about seventeen people to Smart Motor’s website, giving the brand quality customers who were genuinely interested in buying a vehicle.
