Most digital agencies can sell you banners, search, and social. That’s table stakes. The real question is this: can they bring you digital marketing’s most underrated performance partner? Audio. Because when Audio and digital marketing work together, something powerful happens. Your campaigns don’t compete for attention. They compound it.

Digital marketing is phenomenal at precision. But even the smartest digital plan has a blind spot: attention. Scroll behavior is fragmented. Video is skipped. Display is ignored. Search only works once people already know you exist.

That’s where Audio steps in. Audio doesn’t replace digital performance channels — it fuels them.

Adding Audio to a digital or video campaign almost feels like a cheat code.

When OTT runs alone, conversion rates hover around 38%.
Add Audio to the mix, and conversion jumps to 42%.
That’s an 11% lift, just by layering in Audio.

And it doesn’t stop there. Streaming radio and podcasts don’t just add reach. They double down on impact by warming the audience before they ever click. Here’s how much harder your marketing works when Audio is in the equation:

Audio brings something no other channel can touch. It’s literally in your audience’s ears. It’s personal. It’s focused. And it shows up during moments where screens aren’t competing for attention, like commuting, working, cooking, unwinding.

That’s when messaging sticks. Audio builds familiarity and trust early in the journey, so when someone sees your display ad, social post, or paid search result later, they’re not meeting your brand for the first time. They already recognize you. And recognition drives response.

Search is powerful, but it’s bottom-of-funnel by design. If people don’t know you, they won’t search for you. Audio advertising changes that. By building awareness and emotional connection upfront, Audio makes every downstream digital dollar work harder. More branded searches. Higher click-through rates. Better conversion efficiency.

What makes Audio especially powerful alongside any Digital strategy is how it shows up, and who delivers it.

Creator endorsements that convert
Listeners trust their favorite hosts. When a recommendation comes from a voice they already believe in, it lands differently. Host-read endorsements feel less like ads and more like advice, accelerating response in ways few channels can replicate.

Exclusive audiences you can’t find elsewhere
Audacy gives brands access to premium podcast and streaming audiences that aren’t available on competing platforms. These are superfans, niche communities, and high-intent listeners who are deeply engaged and ready to act.

When you combine that with display, OTT, search, and social, you don’t just reach more people. You reach the right people, at the right moment, with a message that actually resonates.

You don’t need to rebuild your media plan from scratch. Often, the biggest performance gains come from small shifts, like adding Audio to an existing digital strategy, aligning messaging across channels, and letting each platform do what it does best.

Digital captures demand. Audio creates it. Together, they turn attention into action.