RESEARCH REPORT

Defining Engaged Impressions

The Amplifying Effect Trust, Immersion, and Host Influence Have on Determining Consumer Action

Download this study and uncover:

What Immersion is
Why brands focused on high-engagement and high-trust media channels are seeing improved performance
The Channel Stackup: How audio, linear tv, and social media compare on the trust and immersion index

Methodology

Audacy developed a powerful and insights-driven study for clients and partners who are interested in growing their inﬂuence. Our study consists of two parts: a quantitative online survey and a groundbreaking Immersion study based on biometric feedback.

Nationally Representative Survey
· Sample of n=1008 US Adults (P18-54)
· Conducted online
· Completed in August 2020
Neuro Study of Content & Advertising
· Based on n=107,186 data points from 111 participants
· Three groups of randomly selected media consumers in NY, Chicago and LA markets
· Completed in October 2020