RADIO.COM and AccuWeather Unveil Digital Content Partnership
RADIO.COM to Offer Users Hyperlocal Weather Forecasts via Online Integration
PHILADELPHIA, PA – October 25, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced a digital content integration with AccuWeather, the world’s largest and fastest-growing weather and digital media company. The partnership scales across RADIO.COM, the exclusive digital home for all Entercom content across its robust portfolio of 235 stations.
The AccuWeather widget is integrated across all RADIO.COM station websites, providing hyper-localized forecasts for users accessing RADIO.COM content, including its leading local news and sports radio portfolio and full suite of leading music stations, podcasts and on-demand audio content. The widget will provide current temperature, precipitation, and high and low temperatures in an easy to interpret design and will direct users to the AccuWeather website for more detailed and extensive forecasts.
“This new integration adds real value for our users and we are pleased to team up with AccuWeather, the leaders in the weather information space, to further personalize their experience on RADIO.COM,” said Pam Russo, Senior Vice President and General Manager, RADIO.COM. “Our listeners trust and recognize AccuWeather’s unparalleled weather reports from our on-air programming, and we’re excited to now make this content available to them online.”
“We are very excited to be making AccuWeather’s local forecasts more accessible to more people through this partnership,” says Kurt Fulepp, Chief Product Officer, AccuWeather. “As the leading provider of hyperlocal weather forecasts, AccuWeather is an ideal partner to support Entercom’s emphasis on delivering the most locally relevant content to their audience.”
For over 20 years, Entercom stations, including 1010 WINS (WINS-AM) in New York, the most listened to news station in the country, WWJ News Radio 950 (WWJ-AM) in Detroit, News Radio 1020 KDKA (KDKA-AM) in Pittsburgh and News Radio 1120 KMOX (KMOX-AM) in St. Louis have featured AccuWeather forecasts as part of their programming.
RADIO.COM is an integrated digital platform where consumers discover and connect live with the Entercom portfolio of premium, curated content powered by over 235 highly rated, locally programmed radio stations and their websites. RADIO.COM, the fastest growing digital audio app in the U.S., currently has over 500 stations and thousands of podcasts, with more added continuously on its rapidly growing platform. RADIO.COM offers anytime, anywhere access through the RADIO.COM mobile app and website, and home and auto-connected devices, including Amazon Echo, Amazon FireTV, Sonos, Roku, Google Home, Google Chromecast, Android Auto, Apple CarPlay, and many more.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).