Just released: State of Audio - 11 Moments That Matter

December 19, 2022

Meet Gen Alpha: Voice Natives and Decision Makers

Make way for Gen Alpha, the generation of children born between 2010 and 2025. Touted as becoming the most educated and informed, and more culturally diverse generation, many of this generation will live to see the next century. Quite literally, the future is here!

The Voice Natives Are Here!

Being born in a digital world that’s seeing more rapid advancements, Gen Alpha has been using ‘devices’ right from the time they were born. Every aspect of their lives – rest, education, play or entertainment involves tech. That’s why Gen Alpha is one of the most comfortable around responsive technology. In fact, a step ahead. While the millennials adapted to touch-screens, Gen Alpha is born into voice-recognition. Yes, the voice natives are here!

There might be worries about decreased attention span among Gen Alpha due to their habituation with screens, the one thing that holds their attention is Audio.

Parents are All In

With such an increased acceptance, smart speakers are the new parenting hack.

  • More than one-third (35%) indicate they rely on smart speakers daily for parenting. 
  • One-third (34%) indicate they use their smart speaker together with their children. 

And they are intent on going the extra mile. Gen Alpha, children of the Millennials, is considered as the most materially endowed generation, and that’s because their parents are 19% more likely than any typical parent to ‘think that it is good for parents to provide children with more things than they ever had’ 

Guess Who’s Shopping?

This is where it gets most interesting for marketers. Technology and parents have made Gen Alpha the most empowered generation ever. They have both the influence and the purchasing power.

The key takeaway for brands and marketers here is to know that Audio is an important pathway to parents and family time. Audio also enables authentic connections between brands and families with Gen Alpha kids, giving brands access to the key moments when families are discovering new information, having joint experiences, and when kids are gently influencing (or outright begging) for products that influence their purchase decisions.

For more insights on Gen Alpha, click here.

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