Entercom Unveils New National Digital and Broadcast Sports Platform
RADIO.COM Sports Launches with Mercedes-Benz as Inaugural Partner
PHILADELPHIA, PA – February 11, 2019 – Entercom, the unrivaled leader in local sports radio, today unveiled RADIO.COM Sports, a new brand which serves to magnify the company’s unmatched local business to a more prominent national scale in order to better serve its listeners and advertisers. RADIO.COM Sports will sit atop Entercom’s deep roster of leading local sports stations and will also be fully integrated into RADIO.COM, the fastest-growing digital audio app in the U.S. and the exclusive home for all Entercom content.
“RADIO.COM Sports is a strategic initiative to further elevate our existing portfolio of local brands and personalities and provide a more robust and unified experience for fans coast to coast,” said Mike Dee, President of Sports, Entercom. “The platform also offers our advertisers an efficient way to tap into Entercom’s scale and multiplatform content.”
As part of its launch, RADIO.COM Sports will kick off its RADIO.COM Sports Insiders program, a network of experts across all major sports who will make appearances on Entercom sports stations nationwide to provide insight and commentary. This premium content will also be available on demand on the RADIO.COM app and website. Sports Insiders will include Joe Girardi, former Major League Baseball player, manager and current analyst for the MLB Network; Ross Tucker, former National Football League offensive lineman and current national sports broadcaster; Bob Nightengale, USA Today MLB columnist; Jason La Canfora, CBSSports.com NFL columnist; Armando Salguero, Miami Herald sports columnist; as well as others who will soon be added. These Sports Insiders will join existing Entercom sports broadcasters to round out the program.
“We have an extraordinary roster of personalities already assembled across the country on our all-sports radio stations,” said Dee. “We are going to be aggressive to expand our depth chart of new talent as well as use our existing stars in new ways on multiple distribution channels outside of their home market, and in many cases, on our expanding digital and editorial platforms.”
Additionally, RADIO.COM Sports will launch its Breaking News Alerts, delivering breaking news on a national scale triggered by both national and local sports news in real time. The Breaking News Alerts will feature a signature mnemonic and will include sponsorship mention and corresponding brand spots. These alerts will also be delivered to mobile users via push notifications.
Mercedes-Benz has joined as a launch partner of RADIO.COM Sports, activating a 360-degree campaign across various elements of the national platform. Additional partners will be announced soon.
The transition to the RADIO.COM Sports brand on Entercom’s broadcast and digital platforms does not affect the CBS Sports Radio Network, which the company operates in a joint venture partnership with Westwood One.
Entercom owns and operates 35 all-sports stations across the U.S., including WEEI (WEEI-AM/FM) in Boston, WFAN (WFAN-AM/FM) in New York and SportsRadio 94.1WIP (WIP-FM) in Philadelphia. Additionally, it is the flagship home of 44 professional teams and over 50 Division 1 collegiate programs, including the Golden State Warriors and Chicago Bulls, Philadelphia Eagles and New Orleans Saints, New York Yankees and Boston Red Sox, and University of Oregon, Clemson University and digital rights to University of Notre Dame, among others. This broadcast portfolio reaches over 31 million sports fans monthly and boasts the nation’s leading collection of radio play-by-play coverage.
RADIO.COM is an integrated digital platform where consumers discover and connect live with the Entercom portfolio of premium, curated content powered by over 235 highly rated, locally programmed radio stations and their websites. RADIO.COM, the fastest growing digital audio app in the U.S., currently has over 300 stations and more than 3,000 podcasts, with more added continuously. RADIO.COM offers anytime, anywhere access through the RADIO.COM mobile app and website, and home and auto-connected devices, including Amazon Echo, Amazon FireTV, Sonos, Roku, Google Home, Google Chromecast, Android Auto, Apple CarPlay, and many more.
RADIO.COM is a part of Entercom, a leading American media and entertainment company and one of the two largest radio broadcasters in the country.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).