Entercom Launches All-Holiday Format on Magic 98.9 in Greenville

PHILADELPHIA, PA – November 2, 2020 – Entercom announced that Magic 98.9 (WSPA-FM) the Upstate’s uncontested, true adult contemporary station, has switched to an all-holiday music format, powered by The Health Dare. The station will return to its regular adult contemporary format on December 26.

“Magic 98.9 is the Upstate’s Christmas music station and playing Christmas favorites helps our listeners get into the holiday spirit each and every year,” said Steve Sinicropi, Senior Vice President and Market Manager, Entercom Greenville-Spartanburg. “Listening to continuous Christmas music on Magic 98.9 is a tradition for families and retailers all over the region. We’re happy to make these timeless classics more accessible, as listeners can easily stream Magic 98.9 Christmas online at RADIO.COM or Magic989.com, as well as on the RADIO.COM app and via smart speaker.”

Magic 98.9 will play beloved classics from Andy Williams, Mariah Carey, Bing Crosby, Trans-Siberian Orchestra, Michael Bublé, and more.

Listeners can tune in to Magic 98.9 (WSPA-FM) in Greenville on-air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.

David Heim
[email protected]

About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is the #1 creator of live, original local audio content in the U.S and the unrivaled leader in local radio sports and news. Home to the nation’s most influential collection of podcasts, digital and broadcast content, and premium live experiences, Entercom engages over 170 million consumers each month. Available on every device in every major U.S. market, the company delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. Entercom’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Learn more at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).


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