Audacy Names Bill Frady as Midday Host on 106.3 WORD in Greenville

GREENVILLE, SC – March 20, 2023 – Audacy announces the launch of a new midday news talk show on 106.3 WORD (WYRD-FM) in Greenville. The station expands Bill Frady’s “LockNLoad” Sunday show to “Straight Talk with Bill Frady,” weekdays from 10:00 a.m. to 12:00 p.m. ET effective immediately.

“Bill Frady has provided great content doing swing shifts on 106.3 WORD for years,” said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville-Spartanburg. “Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.”

“I’m excited to join the all-star weekday lineup on 106.3 Word,” said Frady. “As a long-time listener and fan of the station, I’m incredibly grateful for the opportunity to share my voice and fire up WORD’s fast-growing audience between 10:00 a.m. and noon each weekday.”

Bill Frady has called Greenville home since 1976. His early radio inspiration came from the station’s former host, Russ Cassell. Frady has been a voice on WYRD-FM since 2015 as a fill-in host for Tara Servatius, Bob McLain and Charlie James, as well as the host of the Sunday evening show, “LockNLoad with Billy Frady.” As a military veteran with a martial arts background, Frady is an expert on the world of firearms and the 2nd Amendment.

Listeners can tune in to 106.3 WORD (WYRD-FM) in Greenville and nationwide on the Audacy app and website. Fans can also connect with the station via Twitter, Facebook and Instagram

About Audacy

Audacy, Inc. is a leading multi-platform audio content and entertainment company that connects with 200 million consumers. Powered by its exclusive, premium audio content that includes unrivaled leadership positions in news and sports radio, Audacy operates one of the country’s two scaled radio broadcasting groups, a rapidly growing direct-to-consumer digital audio platform, multiple audio networks, a major event business and a leading, award-winning podcast studio Learn more at, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@AudacyCorp).

Ready to Make Audio Work for Your Brand?