GREENVILLE, SC – March 20, 2023 – Audacy announces the launch of a new midday news talk show on 106.3 WORD (WYRD-FM) in Greenville. The station expands Bill Frady’s “LockNLoad” Sunday show to “Straight Talk with Bill Frady,” weekdays from 10:00 a.m. to 12:00 p.m. ET effective immediately.

“Bill Frady has provided great content doing swing shifts on 106.3 WORD for years,” said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville-Spartanburg. “Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.”

“I’m excited to join the all-star weekday lineup on 106.3 Word,” said Frady. “As a long-time listener and fan of the station, I’m incredibly grateful for the opportunity to share my voice and fire up WORD’s fast-growing audience between 10:00 a.m. and noon each weekday.”

Bill Frady has called Greenville home since 1976. His early radio inspiration came from the station’s former host, Russ Cassell. Frady has been a voice on WYRD-FM since 2015 as a fill-in host for Tara Servatius, Bob McLain and Charlie James, as well as the host of the Sunday evening show, “LockNLoad with Billy Frady.” As a military veteran with a martial arts background, Frady is an expert on the world of firearms and the 2^nd Amendment.

Listeners can tune in to 106.3 WORD (WYRD-FM) in Greenville and nationwide on the Audacy app and website. Fans can also connect with the station via Twitter, Facebook and Instagram.