SACRAMENTO, CA – February 24, 2026 – Audacy has announced the expansion of Andy Hawk’s role, naming him Brand Manager of 96.9 The Eagle (KSEG-FM) and 98 Rock (KRXQ-FM) in Sacramento. In this role, Hawk will oversee both stations’ content strategy, talent, operations and branding while continuing to serve as Brand Manager of ALT 94.7 (KKDO-FM). 

“Andy’s smarts, passion and love for Sacramento make him the definitive choice to lead these two legendary brands into their next chapter,” said Ryan Castle, Rock Format Vice President, Audacy. “He is a Sacramento native who has an understanding of this community’s pulse. We’re excited for him to take the reins on all the Rock stations in this region and see the impact he makes.” 

“I’ve grown up with these stations and have worked alongside the programmers of KRXQ and KSEG for the last two decades,” said Hawk. “It’s truly an honor to get to lead these two massive Sacramento Brands.”

Hawk is an industry veteran with over 25 years of experience. He began his radio career as an intern at 98 Rock in 1997, later hosting “Local Licks” and serving as a traffic and weather anchor from 2009 to 2015. In 2016, he took on his first leadership role as the Company’s Alternative Regional Brand Manager. Under his purview, ALT 94.7 has reached the number one spot in the 25-54 demographic, a ranking he personally maintains during his number one-rated afternoon show. 

Listeners can tune in to Audacy Sacramento stations and connect with them via the social platforms below.