AUDACY INSIGHTS SERIES
Why Sonic Strategies are Critical for Your Brand
How your brand sounds is more important than ever. Time spent with Audio platforms just keeps growing and brands are switching it up to put Audio first in their consumer engagement strategies.
Listen to our panel of Audio, neuroscience, and creative experts as they share the sound strategies brands can take to evoke meaningful connections.
- Audio’s Effect on Our Brains: How it impacts our mood, memory, and engagement
- What Makes Up Great Sonic Branding: The broad range of sound elements that drive the sonic experience
- Brand Spotlight: How marketers like Best Buy are turning insights into action
Speakers
Paul Suchman
CMO, Audacy
Moderator
Bruce Bildsten
Executive Creative Director, Best Buy
Dr. Paul Zak
Founder and Chief Immersion Officer, Immersion Neuroscience
Paul Amitai
Executive Strategy Director, Listen
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