What’s the Key to Successful Small Business Marketing: Amazon DSP

By Stephanie Sabota, VP of Direct to Consumer and Emerging Brands, Audacy

What’s the secret to small business marketing? Hint: It’s not direct-mail flyers.

Whether they’re streaming movies, reading the news, buying groceries or those tantalizing deals they’re lightheartedly asking delivery drivers to hide from everyone else in the house, more than 300 million people worldwide are using Amazon.

And it’s not just because it’s easy to “Buy Now” and open that smiling brown box within days or even hours. It’s because Amazon has expertly woven itself into all facets of our daily lives.

We’ve come to rely on this powerful platform, and with every touchpoint, interaction, and use, Amazon relies upon us – learning more about its customers… your customers. And with a little help, you can rely on that data as well.

As a small business owner, Audacy can help you access Amazon’s demand side platform – or DSP – to kick your marketing strategy into hyperdrive and reach your customers more effectively.

Here’s what you need to know.

What does Amazon’s DSP do?

Amazon’s DSP allows you, the advertiser, to get your display ads in front of the most relevant audience, all based on their behavior with Amazon platforms.

How does it work?

Using Amazon’s treasure trove of data, the DSP identifies and analyzes consumer shopping habits and connects buyers with products and services they need, when they need them.

How can I use this data?

You don’t need to sell on Amazon to capitalize on all the unique marketing opportunities this data offers.

Let’s say, for example, you’re a plumber serving the Jacksonville, Florida, area. Many of your local customers will try to DIY an issue like a drainage clog before calling in a professional. So, they hop on Amazon and search for a household drainage cleaner or a drain snake. These products may work for a little while, but ultimately those customers will need a professional plumber. Amazon’s DSP can anticipate this need and proactively help connect them with your ad across the internet.

Even better, we can leverage your existing audience data by overlapping it with Amazon’s pixels, and customer lists to give you a clear marketing edge.

How do I get started?

At this stage, you can only utilize Amazon’s DSP directly through qualified partners such as Audacy. Our Digital Marketing Solutions team is here to help you build out your audience and position your message so every day can feel like a prime day for your small business.

Want to talk more about reaching your target audience?

Let´s Talk

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