If you don’t know your PPC from your SEO, you’re not alone. Advertising has evolved so drastically in the last few years that it can be tough to know how to get the most out of your internet presence. Here are three things to keep in mind:

Search Engine Optimization, or SEO, involves writing for a website so that search engines such as Google and Yahoo! put your webpage at the top of certain searches. For example, if you run a vet clinic in Anytown, USA, you would want your page to get top billing when people search “sick dogs in Anytown” or “vet services Anytown.” SEO helps you attract new customers when they search for the services or products you offer.

While SEO can drive active customers to your website, it can’t create demand or help people find you if they are not looking for you. Pay-per-click, or PPC, can. With PPC ads, you only pay when someone clicks on the ad, which is typically placed on relevant websites. For example, if you sell drink cozies, your ad may appear on a soda website.

Think of SEO like window shopping at a mall, and PPC like flagging down passing cars to stop at the mall. PPC attracts people to actively click on a link that entices them, whether or not they were looking for it – and once they click, they’re more likely to buy.

You’re now savvier about SEO and PPC than 90 percent of the people on the Internet. To turn that knowledge into search engine marketing guaranteed to generate calls, you need a partner skilled in navigating the intricacies of the web. Call us to learn how we can take your business to the next level.