AUDACY INSIGHTS SERIES
The Evolving Consumer: In Conversation with HBO Max and Macy's
August 12th | 1 PM EST
This month on the Audacy Insights Series – Audacy’s conversations with leading marketers, technology innovators and content creators about the dynamic and evolving audio landscape – we’ll host a roundtable discussion on the shifts in consumer media and shopping habits, and how brands are adapting.
Consumer trends are shifting and accelerating in the last year – from media habits to shopping preferences. We’re solidly in the critical second half of 2021 and leading brands are charting new paths to forge deeper connections with their audiences.
Join us as we explore:
- The latest trends in consumer behavior
- How marketers can adjust to a more direct-to-consumer environment, attracting younger audiences
- Brand experiences for omni-channel consumers
- How audio is stepping up through companion podcasts and more integrated brand opportunities with influencers