WEBINAR

Purpose: How Leading Brands are Building Value with Social Impact Initiatives

AIRED | JANUARY 27TH

The last decade has seen the rise of the Purpose-Led Brand. Corporate leaders are boldly assessing not only what their brand does, but what it stands for. At the same time, consumers are increasingly choosing to do business with brands that align to their core values.

View this on demand session with Social Impact and Marketing leaders as they discuss the key steps of a successful social impact platform, including:

Your Purpose: How brands can align their purpose to consumer values
The Consumer Mandate: What attracts consumers to buy from purpose-led brands over others
The Spectrum of Impact: From cause marketing, to advocacy, to sustainability – different approaches prove successful for leading brands
Execution: How to activate campaigns that create brand value and community impact
Don’t Go It Alone: Unocover how influential voices, strategic partnerships, and clear strategies amplify success

Speakers