Whether you’re new to Audio advertising or you’ve been doing it for years, you know its unmatched power to foster awareness, increase loyalty, and drive traffic to your brand. And when you’re ready to complement your Audio strategy for even more powerful results, it’s time to think about digital marketing solutions.

For marketers eager to reach new customers, deepen that all-important audience engagement, and drive new leads, digital marketing belongs in your toolbox. By integrating channels such as social media, Amazon DSP, video, and search with your Audio campaigns, you can better position your comprehensive marketing strategy to enhance your reach and effectiveness.

And when it comes to digital media, size doesn’t matter. Both large and small businesses are exploring these options to understand which outlets align with their goals, how to activate these campaigns, and how to maximize results. Digital marketing can be an ideal partner to your Audio efforts, creating a vibrant, multi-faceted approach to audience engagement.

At Audacy, we offer Audio and digital marketing solutions. We invite you to check out these step-by-step videos for the best tips from our digital marketing pros. Here are some of the key tips from these interviews with our media experts:

Social media advertising impacts every stage of the marketing funnel – from building brand awareness to engaging and establishing credibility to the ultimate prize of driving web visits, form fills, phone calls, and other conversions. To ensure engagement, reach, and conversions, continuously monitor your target audience, creative messaging, and calls to action. In particular, it’s important to avoid over-targeting, set clear campaign goals and learn from your results, incorporate A/B testing to win, and integrate social media as part of a broader marketing mix.

You can’t deny Amazon’s extensive reach. Amazon DSP (Demand-Side Platform) offers exclusive access to the retail giant’s shopping and browsing data. You can target potential customers where they are, precisely and effectively, for a higher chance of conversion.

Amazon DSP supports display, video, mobile, and other ad formats for flexibility in messaging. And with advanced insights, reporting, and optimization, Amazon DSP will allow you to continually refine your campaigns, taking advantage of data-driven advertising to build awareness and grow your brand. It’s just what we recently did with a Sacramento HVAC and plumbing company looking to increase its presence and acquire new customers. Amazon DSP contributed a remarkable 40 percent of the leads generated.

OTT advertising offers a unique opportunity to reach customers through pre-roll video ads that run before their chosen streaming content. As more folks cut the cord and turn to streaming TV, OTT has become a prime advertising option. And what often surprises marketers new to this arena is that free, ad-supported media platforms are growing faster than Netflix, Disney+, and other subscription-based services. With OTT, businesses can target specific, relevant national and local audiences for efficient, impactful, measurable campaigns.

As part of an overall marketing plan, this visibility increases website traffic, attracts people who are searching for your product or service, and boosts your chances of conversions and growth. Your search engine performance acts as a barometer for your online presence: low ranking or limited conversions might signal that it’s time for a better strategy. At Audacy, our Google-certified experts will develop your effective SEM and SEO campaigns to maximize your budget with prominent search result landings that bring high-quality leads straight to your site.

Staying ahead of the latest marketing trends and best practices is vital to your brand’s success. At Audacy, we can help you extend your media mix beyond Audio and implement tailored strategies that capture audience attention, drive engagement, and deliver meaningful, measurable results. Our digital marketing solutions, including Amazon DSP, video, social media, and search, are designed to enhance your presence — and generate those all-important leads that are most likely to become conversions.