AUDACY INSIGHTS SERIES
Marketing to Gen Z
AIRED | SEPTEMBER 23
The elusive Gen Z. The digital native generation that’s bringing back mom jeans, Classic Rock, and choker necklaces. The question on the minds of leading brands today is – how can advertisers reach and impact this young audience.
Catch the recorded session. Our panel of marketing experts, influencers and researchers dug into what makes Gen Z consumers tick, including:
- How Gen Z behave differently than Millennials
- How brands should market to Gen Z
- Audio’s role in the discovery journey