AUDACY INSIGHTS SERIES
Getting Audio Ads Right
We’re asked all the time, ‘What makes a great Audio ad’?
It’s an important question. That brief 30 or 60 second ad has to pack a powerful punch. As a brand marketer, you want to connect with listeners, make a memorable impact, and move the needle towards brand favorability and purchase.
Along with our partners at Veritonic, we’ve honed in on 4 creative elements critical for campaign success. Hear our panel as they share the secret sauce for effective radio and podcast ads.
- Sonic Branding: There’s tons of buzz around sound logos and brand anthems. But how much impact do sonic signatures have on brand recognition?
- Music: Whether it’s selecting simple melodies or curating custom compositions, what are some best practices when it comes to selecting tunes for Audio ads?
- Voice: With the explosive growth of Audio-first platforms, brand voices are everywhere. But who’s voice? How many voices? What will break through the noise and result in meaningful brand impact?
- Message: The heart of the ad is the script. How do brand mentions, ad length and storytelling play a starring role?
Speakers
![](https://audacyinc.com/wp-content/uploads/2023/02/JennyNelson-Headshot-edit.jpg)
Jenny Nelson
EVP, Marketing Solutions & Strategy, Audacy
Moderator
![](https://audacyinc.com/wp-content/uploads/2023/02/Vijay-Iyer-Headshot-Color.jpg)
Vijay Iyer
CEO North America, amp
![](https://audacyinc.com/wp-content/uploads/2023/02/Headshot_Amanda-DiMarco-1.jpg)
Amanda DiMarco
VP, Client Success, Veritonic
![](https://audacyinc.com/wp-content/uploads/2023/02/JP_headshot2022a-edit.jpg)
John Principale
Senior Director, Consumer Marketing, Audacy
![Lindsay Smith](https://audacyinc.com/wp-content/uploads/2023/02/Lindsay-Smith-re-2.jpg)
Lindsay Smith
VP, Audio Insights and Creative, Ad Results Media
ON DEMAND