AUDACY INSIGHTS SERIES
Getting Audio Ads Right
FEBRUARY 22 | 2 PM EST
We’re asked all the time, ‘What makes a great Audio ad’?
It’s an important question. That brief 30 or 60 second ad has to pack a powerful punch. As a brand marketer, you want to connect with listeners, make a memorable impact, and move the needle towards brand favorability and purchase.
Along with our partners at Veritonic, we’ve honed in on 4 creative elements critical for campaign success. Hear our panel as they share the secret sauce for effective radio and podcast ads.
- Sonic Branding: There’s tons of buzz around sound logos and brand anthems. But how much impact do sonic signatures have on brand recognition?
- Music: Whether it’s selecting simple melodies or curating custom compositions, what are some best practices when it comes to selecting tunes for Audio ads?
- Voice: With the explosive growth of Audio-first platforms, brand voices are everywhere. But who’s voice? How many voices? What will break through the noise and result in meaningful brand impact?
- Message: The heart of the ad is the script. How do brand mentions, ad length and storytelling play a starring role?