Get in the Game: Audacy Puts on the Full Court Press During Tournament Season

By Jason Newman, VP, Marketing Solutions, Audacy

March, for some, signals the end of winter and beginning of spring. But among sports fans, the third month of the year can mean only one thing—it’s tournament season, a time to scrutinize stats and follow brackets, regardless of whether your team triumphs or chokes. 

Of course, there are all kinds of sports fans. You might love the NFL, or Major League Baseball, or the NBA or some other big sporting event. You might be the most avid follower—never missing a matchup, always placing bets, and listening to post-game podcasts—or a more casual fan just looking to see who won. Whatever kind of fan you are, as the undisputed sports leader in audio, Audacy has you covered. Each week, over 59 million sports fans turn to Audacy. They’re coming for live play-by-play, to join the conversation around the games, for information to make them smarter sports bettors, and to hear the sports stories that matter to them. 

The Games

Audacy is the country’s #1 local sports platform, carrying play-by-play for over 5,000 games each year. From Atlanta to San Francisco and markets in between, we connect fans to their favorite teams, and the adrenaline-filled moments that matter the most.  Tournament Season will be no different. We’ll be a digital destination for the games: fans can stream every game of the tournament on the Audacy app.

The Game Around the Game

While the actual tournament games are a huge part of the fun, the passion and engagement of true fans is too big to fit into two twenty-minute halves. The conversation leading up to and after the event—the “game around the game”—also really matters. There’s no better place to engage in two-way discussions and expert analysis than on the airwaves of the company that invented sports talk radio with the launch of New York’s WFAN.


Tournament Time is one of the two most popular times of the year for placing sports bets. It’s the most important if you compare the number of matchups and tournament duration.1 

Audacy is the home of wagertainment. To help fans outsmart Las Vegas, Audacy’s BetQL Network combines powerful analytics and access to real-time picks, stats, and trends, with engaging, entertaining analysis. 

As part of this year’s tournament season coverage, BetQL’s You Better You Bet will bring audiences three 2-hour “Countdown To Tip-Off” specials. Hosted by Nick Kostos and Ken Barkley, these programs will air from 8 to 10 am Eastern / 5 to 7 am Pacific on March 19th and 26th, as well as April 2nd. Each show leads into tournament games carried on some 28 Audacy Sports or The Bet stations. 


Avid and curious fans also want to hear authentic, and compelling stories, and that’s where podcasting comes in. Audacy is a top three US podcasting network with 44 million monthly listeners and over 2 billion annual podcast downloads. Throughout the year, our relationship with Locked On Sports means we have a podcast for virtually any team in any sport. 

So as we head into tournament time, remember this—whether you just want the score, or you’re looking for some nuggets to help improve your betting accuracy or to perfect your brackets, or want to listen to the stories behind the stories, Audacy has something for everyone.

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